Brand Identity; My country and I.

Recently I was on a flight and there was an interesting interview of one of the most successful businessmen in Dubai. The founder and CEO of DAMAC Construction; the brain behind many magnificent hotels in Dubai including the Marina that we had a chance to visit a couple of years back. In this interview something caught my attention, for UAE, development is not by chance. It is an effort of strategic planning and intentionality in working out the image of the UAE.